Twitter for Business: still more resources

Quick post for a Friday: John Jantsch of Duct Tape Marketing recently did a conference call with Chris Brogan on using Twitter for business, and has posted the audio online. Listen in-page or download the MP3.

Two very smart men conducting one very smart phone call… What’s not to love?

More on Twitter for business

More on how to use Twitter for business, this time from BusinessWeek.

“A growing number of companies are keeping track of what’s said about their brands on Twitter. Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market are among a handful of companies [using] Twitter to do everything from burnish brands to provide customer service.”

The magazine also profiles 18 CEOs using Twitter, the applicable to your business being Johnathan Schwartz, Chief Executive at Sun Microsystems:

“Communication is a key part of leadership—as CEO, I need to engage the market, inside and outside Sun, with whatever technology affords me the greatest possible reach. Through blogs, online news, social networking sites, or Twitter, the Internet has fundamentally changed how we communicate with one another. Today, we have thousands of employees participating, engaging customers and developers across the world, 24 hours a day. And whether it’s via a half-hour streaming video or a 140-character Tweet, we need to reach everyone in the forum and format they choose—not what we choose.”

Schwartz says a lot in a short paragraph, but you could do much worse than to model your social media strategy on his outline.

What do you DO with it? Using Twitter as a tool

I’m often asked about Twitter and whether it’s “any good” for business.

Actually, to be honest, I’m just as frequently asked about what the hell Twitter is in the first place.

Here’s the crash course from Wikipedia:

Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Anyway, when asked, my short answer is ususally “It’s as good as you want to make it; if you have the time and energy to dedicate to using social media tools like Twitter, then go crazy.”

But that answer is usually followed by another question: “Yeah, but what do you do with it? What’s the point?”

Here’s the point — anything that fosters weak ties is a good thing.

For example, imagine this scenario:

1. A potential customer visits your blog and sees an invitation to follow you on Twitter.
2. She uses Twitter herself, so she clicks the link and checks out your feed.
3. She likes what you have to say and decides to follow you. Now she can stay up-to-date on everything you tweet.
4. Three months later you happen to tweet “Just finished helping Customer X with Problem Y.”
5. She reads the tweet and sits up in her seat. “I’m having Problem Y right now!”
6. She heads back to your site, using the link you’ve added to your Twitter profile and calls you. Twitter’s value suddenly hits home.

Convinced yet? Here’s more on using Twitter as a tool and how to pick up more followers from Guy Kawasaki.

And incidentally, you can follow my tweets at http://www.twitter.com/aaronwrixon