Why business blogs fail

Writing on a brand-new blog about why blogs die? Oh the irony.

But there — and here — it is: TopRank’s “5 Reasons Why Business Blogs Fail”

1. No clear objectives. 
2. Unrealistic expectations and resource allocation.
3. Not sourcing content for the long term.
4. No feedback mechanisms.
5. Do it yourself syndrome.

The post is fairly in-depth, and should be required reading for any entrepreneur thinking of adding a blog to the marketing mix.