Invest in SEO during a downturn

This from SEOmoz, a well-respected blog about search engine optimization, on why they’re seeing more and more companies investing in SEO:

“When organizations look at the paths leading to sales and income (a critical analysis whenever budgets are under scrutiny), the web almost always comes out with one of two assessments. Either it’s a leading sales channel (especially from an ROI perspective) or it’s deemed to be an area with the greatest opportunity for growth. In both scenarios, web marketing and, in correlation, SEO, takes center stage. “

And more:

“A high percentage of companies are asking the big questions – “how do we get new customers?” and “what avenues still offer opportunity?” Whenever that happens, SEO is bound to show up near the top of the “to be investigated” pile. “

As a rule, I don’t like to be alarmist, but in this case I’ll make an exception: your competitors are waking up to the power of the search engines and how properly optimized content is a magnet for web visitors.

Are you?

Read more at “Why Companies Are Investing in SEO During the Economic Downturn.”