More on Twitter for business

More on how to use Twitter for business, this time from BusinessWeek.

“A growing number of companies are keeping track of what’s said about their brands on Twitter. Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market are among a handful of companies [using] Twitter to do everything from burnish brands to provide customer service.”

The magazine also profiles 18 CEOs using Twitter, the applicable to your business being Johnathan Schwartz, Chief Executive at Sun Microsystems:

“Communication is a key part of leadership—as CEO, I need to engage the market, inside and outside Sun, with whatever technology affords me the greatest possible reach. Through blogs, online news, social networking sites, or Twitter, the Internet has fundamentally changed how we communicate with one another. Today, we have thousands of employees participating, engaging customers and developers across the world, 24 hours a day. And whether it’s via a half-hour streaming video or a 140-character Tweet, we need to reach everyone in the forum and format they choose—not what we choose.”

Schwartz says a lot in a short paragraph, but you could do much worse than to model your social media strategy on his outline.